What is eBay?
eBay remains one of the world's largest marketplaces — and in NZ and Australia it's where buyers hunt for everything from parts and electronics to collectables and refurbished stock. Its APIs support full programmatic selling: listing creation, inventory and price sync, order retrieval, fulfilment updates and messaging, which is what makes proper store-to-eBay integration possible.
Why eBay matters for your business
Multichannel selling is usually a good trade: your products in front of buyers who will never visit your website, for a fee you can price in. What kills it is manual operation — re-keying listings, overselling stock you already sold on your own site, and copy-pasting tracking numbers at 9pm. An integration flips the economics: your store stays the single source of truth, and eBay becomes distribution rather than a second job.
How we help you with eBay
Store-to-eBay listing sync
Listings generated and updated from your existing catalogue — Shopify or custom — including variants, images and category mapping.
Real-time inventory sync
Stock reserved across both channels the moment either one sells — the end of overselling and manual stock juggling.
Order & fulfilment integration
eBay orders flowing into your existing workflow — picking, shipping and tracking pushed back automatically.
Pricing & repricing rules
Channel-specific pricing that accounts for eBay fees, with rules-based repricing where it makes sense.
That it rewards plumbing done properly — which is our favourite kind of problem. Inventory reserved the moment it sells on either channel, listings generated from your existing product data, orders landing in the same fulfilment queue as your own. Two decades of ecommerce integration means the edge cases (variations, GTC relists, category quirks, fee reconciliation) don't surprise us.