What is Shopify?
Shopify is the world's most widely used hosted ecommerce platform — checkout, catalogue, payments, shipping and a massive app ecosystem, run as a service so you never patch a server. It spans single-product stores through to Shopify Plus enterprises, and Hydrogen plus the Storefront API open the door to fully custom headless builds.
Why Shopify matters for your business
Retail margins live and die on conversion, and Shopify's checkout is among the highest-converting in the industry. Its ecosystem means most problems already have an app-shaped answer, and its APIs mean the rest can be built. For NZ retailers it handles local payment methods, GST and shipping realities out of the box — which is why so much of our retail work lands here.
How we help you with Shopify
Store builds & replatforming
New builds and migrations from Magento, WooCommerce or custom platforms — without losing SEO equity or order history.
Headless & Hydrogen
Custom storefronts on Hydrogen and the Storefront API for when the template ceiling gets in the way.
Apps & integrations
Private apps and integrations into ERP, POS, loyalty and accounting — including Xero.
CRO & performance
Speed, Core Web Vitals and conversion optimisation measured against revenue, not vibes.
The platform gets out of the way. Checkout, hosting and PCI compliance are Shopify's problem, so all the energy goes into the things that actually differentiate a store — merchandising, speed, content and the integrations working behind the scenes.